TOM
BRADBEER

Creative Director
Sydney, Australia

Selected Work

Samsung

NO BAD SEATS

Turning Tate McRae's music video into a mass product demonstration.

Shot entirely by fans with the Samsung Galaxy S24 Ultra, our crowd-sourced music video gave live music lovers an aspirational benchmark for capturing content in a notoriously difficult setting. Ultimately proving that there are no bad seats #withGalaxy.

Shorty Awards — Gold, Technology Shorty Awards — Silver, Product Feature Clio's Music — Silver, Use of Artists & Talent Clio's Music — Silver, Partnerships & Collaborations Shorty Awards — Bronze, Branded Content
Music UGC Social

Minderoo Foundation

THRIVE BY FIVE

The world's first TED talk about neuroscience given by a 7-year-old.

Parents and caregivers underestimate the impact the first five years can have on a child's entire life. So we let the proof behind the science speak for herself.

Tambuli Awards — Grand Prix The Andys / One Show Asia — Gold NY Festival / Award Awards — Silver Clios / Spikes Asia — Bronze Voted Best TED Talk of 2021 by TED Shortlisted — Cannes Lions, D&AD, The Webbys
TED Talk Purpose Film

Wayside Chapel

SOCIAL60

Setting the benchmark for how we all fight loneliness.

The Wayside Chapel wanted to shift the dial on the critical public health epidemic of loneliness. So we helped the nation realise that there is a cure — and it only takes 60 minutes.

Purpose Social Impact Campaign

Samsung

SO I GOT A FLIP PHONE

Inviting Gen Z to Join The Flip Side with an all-star cast.

To showcase the creative opportunities regular phone users could be missing out on, we uncovered the motivations behind some influential Gen Z figures who'd made the switch to the Galaxy Z Flip 5.

Influencer Gen Z Social

Samsung

SYDNEY SWEENEY

Challenging the stereotype of Samsung users.

We recruited actress Sydney Sweeney to document her "Switch" from Apple to Samsung. A journey that showcased how overcoming the fear of the green bubble can open you up to a world of possibilities.

Celebrity Integrated Film

Tourism Australia

CHRISTMAS 2021

Rebranding Australia as the greatest gift shop in the world.

Australians spend around $16 billion on gifts during the holiday season. By redirecting a portion of that to the gift of travel, we gave a multi-billion dollar boost to the tourism industry and another feather to the bow of the Holiday Here This Year campaign.

Effie Awards 2021 — Bronze, Travel, Leisure & Media
Tourism Integrated Holiday

Jaguar

RETAIL

Tackling misconceptions head-on in a first-of-its-kind retail campaign.

Jaguar needed to show its customers that they have evolved. So we tackled the misconceptions head-on in a retail campaign as bold as the brand itself. The campaign has since been adopted in over 18 global markets.

Automotive Global Retail

About

I BUILD
BRANDS
THAT LIVE
IN CULTURE

Tom Bradbeer

Over a 15+ year creative journey from the West Coast to Sydney, I've crafted work for some of the world's most iconic names. Most recently, a four-year stint at a leading social agency sharpened my craft, embedding deep cultural insights and agility into everything I do. Now, I'm translating a decade and a half of mentorship from the industry's best into leading and inspiring the next generation of creative changemakers.

15+
Years in the industry
1st
TED Talk by a 7-year-old
18+
Markets, Jaguar Retail
10/10
Would Do It All Again

Recognition

AWARDS

2026
Clio's Music — Use of Artists, Talent and Influencers — No Bad Seats — Samsung — Silver Clio's Music — Partnerships, Sponsorships & Collaborations — No Bad Seats — Samsung — Silver
2025
Shorty Awards — Technology — No Bad Seats — Samsung — Gold Shorty Awards — Product Feature — No Bad Seats — Samsung — Silver Shorty Awards — Branded Content — No Bad Seats — Samsung — Bronze AWARD Awards — Content Creation — No Bad Seats — Samsung — Finalist AWARD Awards — Co-Created & User Generated Content — No Bad Seats — Samsung — Finalist AWARD Awards — Use of Talent and Influencers — No Bad Seats — Samsung — Finalist
2022
ADC Awards — Design for Good — Advertising — Single — Thrive By Five — Minderoo Foundation — Shortlist ADC Awards — Television / Film / Online Video — Online — Single — Thrive By Five — Minderoo Foundation — Shortlist APAC Tambuli Awards — Special Events / Creative — Thrive By Five — Minderoo Foundation — Grand Prix APAC Tambuli Awards — Advocacy / Humanity and Culture — Thrive By Five — Minderoo Foundation — Silver The ANDY Awards — Thrive By Five — Minderoo Foundation — Gold Award Awards — Charity — PR & Promotion — Thrive By Five — Minderoo Foundation — Silver Award Awards — Charity — Radio, Audio, Individual — Thrive By Five — Minderoo Foundation — Finalist Award Awards — Creative Strategy — Thrive By Five — Minderoo Foundation — Finalist B&T Awards — Best Content Marketing Strategy — Thrive By Five — Minderoo Foundation — Winner B&T Awards — Best Digital Campaign — Thrive By Five — Minderoo Foundation — Winner B&T Awards — Best Use of Social Media — Thrive By Five — Minderoo Foundation — Finalist B&T Awards — Best Content Marketing Strategy — Thrive By Five — Minderoo Foundation — Finalist Campaign Brief Hot List — Thrive By Five — Agency Movers & Shakers Cannes Lions — Health & Wellness — Health Awareness & Advocacy — Thrive By Five — Shortlist Clio Awards — PR — Partnerships & Collaborations — Thrive By Five — Minderoo Foundation — Bronze Creative Pool Annual — People's Choice — Branded Content — Thrive By Five — Shortlist Creative Pool Annual — People's Choice — Experiential — Thrive By Five — Silver Creative Pool Annual — People's Choice — Social Good — Thrive By Five — Shortlist D&AD — PR / Events & Stunts — Thrive By Five — Minderoo Foundation — Shortlist D&AD — Entertainment / Use of Micro-Talent & Influencers — Thrive By Five — Shortlist D&AD — Casting / Children — Thrive By Five — Minderoo Foundation — Shortlist Effie Awards — Innovative Media or Channel Solutions — BWS 'Cooler App' — Finalist Effie Awards — Positive Change — Thrive By Five — Minderoo Foundation — Gold One Show — Long Form Video (Single) — Thrive By Five — Finalist One Show — Multi-Country or Global — Non-Profit / Charity — Thrive By Five — Shortlist One Show — Creative Effectiveness — Non-Profit / Charity — Thrive By Five — Shortlist One Show — Cultural Driver — Thrive By Five — Shortlist One Show — Events & Experiential — Thrive By Five — Shortlist One Show Asia — Branded Entertainment — Talent & Influencer — Thrive By Five — Gold One Show Asia — Public Service & CSR — Non-Profit — Thrive By Five — Gold One Show Asia — Public Relations — Events & Experiential — Thrive By Five — Merit MAD Stars — Film — Not-for-profit / Charity / Government — Thrive By Five — Shortlist MAD Stars — PR — Practices & Specialism / Events & Experiential — Thrive By Five — Silver MAD Stars — Brand Experience & Activation — Not-for-profit — Thrive By Five — Shortlist MAD Stars — PR — Not-for-profit / Charity / Government — Thrive By Five — Gold Mumbrella Awards — Social Idea of the Year — Thrive By Five — Shortlist Mumbrella Awards — Content Marketing Strategy of the Year — Thrive By Five — Shortlist NY Festivals — Public Relations — Events & Stunts — Thrive By Five — Shortlist NY Festivals — Public Relations — Social / Environmental Good — Thrive By Five — Shortlist NY Festivals — Purpose: Public Service — Children Health, Happiness & Safety — Thrive By Five — Shortlist NY Festivals — Audio / Radio — Podcasts — Thrive By Five — Silver NY Festivals — The G100 Inspiration Award — Thrive By Five — Shortlist Spikes Asia — Film — Corporate Purpose & Social Responsibility — Thrive By Five — Finalist Spikes Asia — Healthcare — Brand-led Education & Awareness — Branded Content — Thrive By Five — Finalist Spikes Asia — Healthcare — Brand Experience & Activation — Thrive By Five — Silver Spikes Asia — PR — Healthcare — Thrive By Five — Bronze Spikes Asia — Social & Influencer — Healthcare — Thrive By Five — Finalist Webby Awards — Health & Wellness — Thrive By Five — Finalist Webby Awards — Best Live Podcast — Thrive By Five — Finalist
2021
Effie Awards — Travel, Leisure & Media — Tourism Australia 'Holiday Here This Year' — Bronze Effie Awards — Marketing Other Than Advertising — BWS 'Cooler App' — Finalist Heart Of Saatchi — Best in Show — Thrive By Five — Minderoo Foundation — Silver Heart Of Saatchi — Experiential & Events — Thrive By Five — Minderoo Foundation — Gold The Immortal Awards — Thrive By Five — Minderoo Foundation — Finalist TED — Thrive By Five — Voted Best Talk of 2021
2020
Marketing Magazine Loyalty & Engagement Awards — Best Use of Gamification — BWS 'Cooler App' — Gold Marketing Magazine Loyalty & Engagement Awards — Best Use of Engagement Strategy — BWS 'Cooler App' — Gold Marketing Magazine Loyalty & Engagement Awards — Best Use of Contest / Promotion — BWS 'Cooler App' — Gold Marketing Magazine Loyalty & Engagement Awards — Best Loyalty Program — BWS 'Cooler App' — Gold